A Month of Mass Effect

It's been nearly a month since Mass Effect 3 was released and the subsequent Facebook and Twitter groups banding together in hopes to do something about the devastatingly disappointing ending.  Now PAX is nearing and this massive protest in favor of both consumers rights and endearment toward a "fitting" ending may, or may not be coming to a close.  Along the way the Retake movement has proved itself to be in fact not a stereotypical mob or a group of entitled gamers, but instead kind, creative, and caring Paragons of protest.  Over the course of a month they have acquired nearly 60,000 followers and this number continues to grow. But merely gathering followers isn't the only thing they've accomplished.  The movement has lead mass mailing campaigns addressed to Bioware expressing their concern civilly and even established a charity and then reestablished more charities after the first one was shut down due to PR reasons. They've made testimonial videos expressing the specific opinions of fans regarding the ending.  The group has even went as far to send a collection  of over 400 cupcakes as a gesture of good will and a message attached hoping to reach the hearts of Bioware in hopes for change.  Needless to say there's also been countless petitions to change the ending.
Through all of this they have remained largely civil despite the spread of misinformation and unfortunate bashing of game reviewers from IGN and other gaming oriented sites.  This is merely a few of the things this movement has accomplished so far and it's certainly not the last as even more campaigns are currently under way.
Representatives of this movement will even be attending PAX in hope for a long overdue announcement from Bioware.  Everything seems to be boiling down to PAX and where exactly Bioware intends to go from here.
Depending on their reply they can either seek shelter from their fans, or walk out into the storm holding a lightning rod.


For more information and how you can get involved I reccomend checking out their Facebook page and Twitter at http://www.facebook.com/DemandABetterEndingToMassEffect3 or their official page at http://www.holdtheline.com/ and http://www.retakemasseffect.org/